Weird (But True) Rules of Attraction

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Yes, it’s that simple. A bit of crimson has the power to put men in a lusty state of mind–one study even found they were 56 percent more likely to ask out a woman in a red top versus a white one. That’s because men are hardwired to respond to the hue: The color was used as early as 10,000 B.C. in lip color and blush to mimic the red flush we get when we’re turned on. Throw on a red dress and let primal instincts take over.

One study found that the lipstick shades men find most attractive are neutrals or soft pinks. Steer clear of anything Nicki Minaj-inspired and take cues from your natural color, picking something a few shades pinker. Women with fair skin look best in sheer rose (like L’Oréal Paris Infallible Le Rouge lipstick in Eternal Rose). Medium-toned skin pairs well with pinks with brown undertones; sheer formulas (like Clinique Chubby Stick Moisturizing Balm in Bountiful Blush) are extra flattering and hard to overdo. If you have a dark complexion, look for wine-y pinks–one supershiny formula is Lipstick Queen Jean Queen Lip Gloss.

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