Yes, it’s that simple. A bit of crimson has the power to put men in a lusty state of mind–one study even found they were 56 percent more likely to ask out a woman in a red top versus a white one. That’s because men are hardwired to respond to the hue: The color was used as early as 10,000 B.C. in lip color and blush to mimic the red flush we get when we’re turned on. Throw on a red dress and let primal instincts take over.
…EXCEPT ON YOUR LIPS
One study found that the lipstick shades men find most attractive are neutrals or soft pinks. Steer clear of anything Nicki Minaj-inspired and take cues from your natural color, picking something a few shades pinker. Women with fair skin look best in sheer rose (like L’Oréal Paris Infallible Le Rouge lipstick in Eternal Rose). Medium-toned skin pairs well with pinks with brown undertones; sheer formulas (like Clinique Chubby Stick Moisturizing Balm in Bountiful Blush) are extra flattering and hard to overdo. If you have a dark complexion, look for wine-y pinks–one supershiny formula is Lipstick Queen Jean Queen Lip Gloss.