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Shaquille O’Neal continues to reinvent himself, with great purpose.

The now retired NBA center is launching a coconut-flavored vodka called “Luv Shaq,” under Devotion Vodka.

It’s a sugar and gluten-free drink, bottled in containers decorated with images of the big man himself.

According to Devotion’s founder, the new drink will be Diddy’s Ciroc contender.

Beyond that, the former athlete is an entrepreneur at heart. Currently, he purchases foreclosed properties and sells them back to the financially distressed owners at lower mortgage rates with more manageable terms.

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